The Economist Shop Marketing
The people at The Economist Shop asked us to create a set of posters to advertise their business book shop in Central London.
Our 'Actors / Directors' poster deployed typical Economist wit, was created to appear in Piccadilly underground station where a turn to the right would take you to the shop whereas a turn to the left leads to theatre land. The smaller adverts all extended the idea that a shop full of mind changing knowledge literally "above your station".
Whilst working with The Economist Shop we also designed many press adverts publicising their stimulating stock.