We get to know clients, their needs and wants as well as their peers and audiences. With that knowledge we develop initial ideas - ours and your - into cogent concepts.
We develop concepts into a set of assets which form the brand's identity: the logo, colours, fonts and imagery with overall look and feel. We give guidance on use of the brand which can be anything from a few do's and don'ts and conversations
What we do:
Brand strategy - explore and resolve brand vision
Naming - structured exploration of options
Logos - development and design based on strategy
Identities - Colour palettes, fonts, design look and feel
Tone of voice - how a brand should sound
Style guide - achieve coherence and consistency,
Implementation - applying the brand.