Designed to stop trouble at mill
Greenpeace's Forests Campaign came to us with an interesting idea - to put online all the content usually found in a printed report - The Ramin Paper Trail.
We created an identity for the campaign featuring an ominous looking paper mill - the campaign was aimed at a global paper firm - with industrial looking type and fiery red used throughout to suggest danger. This campaign brand was created to work equally well in English and Bahasa.
Working with developers and writers we re-modelled and re-skinned part of Greenpeace International's website to feature content, much of which we created; video evidence, infographics, static diagram maps, interactive maps and photography. Various objects on the pages of this 'report' also held graphics which appeared to be made of paper and card.
We designed and built these pages mindful that Greenpeace may wish to use its' site for the same purpose in the future.