Connecting with membership
Connect is Greenpeace UK's magazine which keeps members up-to-date with the progress of campaigns whilst making requests for extra donations. We were tasked with creating a design which was true to Greenpeace's challenging and gritty nature.
We studied the organisation and readership then went about developing a design featuring;
- a strong branded masthead and cover
- clearly defined content sections
- impactful and effective, space saving typography
- gridded layouts made to feature lots images
- 10% less paper whilst adding pages, a result of the grid and type
- a format which reduced postage costs
- visually inspiring donate form, linking asks for money to specific campaigns.
Five years on Connect still looks much the same, testimony to our getting the design of this magazine right.
If you'd like to talk to us about a creating a compelling members or fundraising publication for your organisation we'd love to hear from you.